What is Web Copywriting ?
Search engines have gotten quite smart through the years. They used to rely mostly on just keywords to rank websites. Today, search engines use many different factors in ranking websites. Keywords are still important, but search engines prefer to find them within well written, unique content on a website. What this means to you, the website owner, is that you need to have quality, keyword targeted content on your site if you want to get ranked good on the search engines.
Web copywriting means: Quality, Keyword Targeted Content
Years ago, websites would simply use their targeted keywords over and over on the pages of their website. They may simply make a list of all their keywords and place it on each page. This used to work, but it no longer does. Search engines realized that people craved more relevant and useful search results, so they started to rank pages higher that had actual content.
Content is often referred to as an article. It can be as short as a paragraph or run the length of the page. Once search engines started to rank sites according to content, many people tried to fool the system by just writing a short article that didn’t really make sense, but that was stuffed with keywords. Again, the search engines got wise to this trick and it no longer works.
Web copywriting equals today: quality, keyword targeted content today has to make sense, doesn’t overuse keywords and is unique. If you want to use content to boost your search engine rankings then you need to write content that is actually something someone would want to read. It should provide quality information to a reader. You also should beworking keywords, but don’t use them too much. Generally speaking, a good rule for good web copywriting is to use one keyword per 100 words.
Tips on Web Copywriting: Creating Good Content
Here are a couple tips that you can use for your webcopy writing to ensure your content will get your website noticed by the search engines:
- Keep it original. The best way to do this is to write it yourself. If you are not a good writer, then hire a ghostwriter who will give you full rights to the articles he writes. Do not waste your time using free articles that you can find online. The search engines give more ranking weight to unique content.
- Start with your keyword and come up with ideas that would make a good article based on the keyword. One of the best way to ensure that you can easily do keyword optimization and create SEO article is to base the article directly on your keyword. For example, if your keyword is dog training then you could write an article on how to train your dog. That will ensure a quality web copy.
If you want to get high rankings on the search engines then content is key. Search engines know who is putting more effort into their websites and which websites are the most useful for users by looking at content. If you want your website to be a success, you must do keyword optimization and use targeted SEO articles to do your web copywriting.